Why Branding Fails

branding fail

Let’s do a thorough assessment of the potential problems that can lead to the failure of branding efforts. Let’s break these points down further:  Identity Crisis: This is fundamental. A brand without a strong identity lacks direction and fails to engage with customers who value authenticity and connection. Creating a great brand identity entails identifying […]

How to create a unique identity and perception in the minds of consumers?

what is branding

Branding is the process of creating a unique identity and perception for a product, service, organization, or individual in the minds of consumers. It encompasses a variety of elements, including:  Brand Identity:  This comprises the visual elements (such as logos, colors, typography) and verbal elements (such as brand name, tagline, messaging) that distinguish a brand […]