The Reliance Foundation has released the #LehraDoTeamIndia initiative, aiming to have a good time Indian athletes and rally enthusiasts to guide them wholeheartedly with the enduring ‘Lehra Do’ chant as they attempt for glory in Hangzhou, China, while proudly representing the nation underneath the tricolour.
This campaign showcases a numerous array of athletes, encompassing seasoned champions and promising newcomers who will take part in the Asian Games. Notable figures featured in the campaign consist of the two-time Olympic medalist PV Sindhu, respected hockey icons PR Sreejesh and Sushila Chanu, in addition to completed veterans inclusive of Achanta Sharath Kamal (Table Tennis) and Virdhawal Khade (Aquatics), each of whom have previously represented India at more than one Asian Games.
The campaign also highlights the aspirations of athletes like Avinash Sable (Steeplechase), who seeks to feature an Asian Games medal to his Commonwealth Games triumph from the preceding year, and Tejaswin Shankar (Decathlon), who goals to build upon his high bounce bronze at the Commonwealth Games.
Furthermore, the marketing campaign takes a ahead-searching approach with the aid of offering rising abilities inclusive of Shaili Singh (Long Jump), Anupama Upadhyaya (Badminton), Simranjeet Kaur (Archery), Mayuri Lute (Cycling), and Yash Tushir (Wrestling). These growing stars, despite the fact that making their debut on the Asian Games, are already some of the maximum promising athletes inside the usa. Abhinav Bindra, India’s first character Olympic Gold medalist, takes a outstanding function in this marketing campaign.
Ogilvy India has performed a pivotal position in bringing this marketing campaign to lifestyles.
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